Find career counselor near me

1800+ highly renowned Career Counsellors across 42+ Locations. Find the best career counsellor near you

Comprehensive Career Assessments

5 Dimensional highly accurate Career Assessment. Get 32+ Comprehensive Career Report with the detailed execution plan.

Check your career suitability it's free

Check your career suitability across 3000+ Occupations in 30 minutes. Take an informed career decision. Get free analysis.

Abroad Studies Counselling

End to End Abroad studies guidance and application process handling across 14+ Countries and 30,000 universities. Check your profile and college fitment

Career Research and Knowledge Tools

College Predictor analysis with your target colleges. Career Analysis and research tools

Refer Career Counselling and Earn
Become Certified Career Counsellor

Start your own career counselling practice in 3 weeks. Get Professional Training, Certification and Industry Leading Assessment platform.

Become International Admission Counsellor

Start your own study abroad counselling services in 2 weeks. Learn the admission process for 35+ popular study abroad destinations

Career Platform Solutions

Industry-leading Career Assessment Platform for Career Counsellors. More than 35+ Career Assessments starting from 5th class to Senior Professionals

Strategic Alliances

Connect with us for a mutually beneficial Project. Special solutions for Government, High traffic websites, CSR and NGO Projects

Career Workshop

Career and Motivational workshops by industry-leading experts. Highly renowned and acclaimed speakers. Top speakers like Ajit Kayakani, Dr Chinu Agarwal

Dedicated Career Lab

Dedicated technology-enabled Career Lab in schools. Career Assessment, Course selection, college suitability match and many more

Strategic Alliances

Connect with us for a mutually beneficial Project. Special solutions for Government, High traffic websites, CSR and NGO Projects

How to become a Public relations officer in India

Ankit Agrawal - Friday 1st January 2021

Career in  Public Relations

Career in Public Relations

Do you have excellent interpersonal skills? Can you quickly establish a connection with others? Would you like to promote individual or organizations in the public domain? If yes, you should consider public relations as a career option. 

Public relation (PR) is the art of communication between an organization or an individual and the stakeholders to create mutually beneficial relationships.

Public relations (PR) is an effective way to build a brand and establish the credibility of a company or an individual. PR is not a paid marketing or advertising.  It is done through the press release, giving interviews, telling stories and pitched to the media instead of purchasing advertising space. Pr professional talks about in public to create and maintain a positive image of the organization or an individual. 

Example: Ameer Ismail, Amit Misra, Dilip Cherian, Amrit Ahuja, Archana Jain, and Bela Rajan are few of the successful PR managers in India.

What are the roles and responsibilities for Public relations officer?

    • A PR Manager plans, develop and implements PR strategies
    • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion.
    • Write press releases or other media communications to promote the client.
    • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
    • Prepare or deliver speeches to further meet public relations objectives.
    • Establish or maintain cooperative relationships with representatives of the community, consumer, employee, or public interest groups.
    •  Promote ideas, products, or services.
    • Respond to requests for information from the media or designate an appropriate spokesperson or information source. 
    • Write press releases or other media communications to promote the client.
    • Update and maintain content posted on the website.
    • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
    • Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.

How to Become a Public relations officer in India?

There are 4 ways to become a Public relations officer in India

Career Path 1

Student can do 12-Any stream. Then complete Bachelors in Mass Communication. Further you can Proceed with MA in Public relations and communication.

Career Path 2

Student can do 12-Any stream. Then complete Bachelors in Mass Communication. Further you can Proceed with MBA in Communication management.

Career Path 3

Student can do 12-Any stream. Then complete Bachelors in Mass Communication. Further you can Proceed with Post graduate diploma in Corporate Communication.

Career Path 4

Student can do 12-Any stream. Then complete Bachelors in Masscommunication. Further you can Proceed with Post graduate diploma in Public relations.

What are the key skills required for Public Relations?

  • Marketing Communications
  • Corporate Communications
  • Media Realations
  • Verbal Communication
Should I become a Public relations officer
Check your career fit for Public Relations in 35 Min

What are the career opportunities in Public Relations?

  • Disc Jockey Editor
  • Brand Manager
  • Broadcast Technician
  • Copywriter
  • Creative Writer/Poet
  • Fashion Editor
  • Film Critic
  • Foreign Correspondent
  • Freelance Writer
  • Lexicographer
  • Magazine Editor
  • Media Analyst
  • Newscaster
  • Newspaper Editor
  • Novelist
  • Radio Producer
  • Reporter
  • Scriptwriter
  • Sportscaster
  • TV Host
  • TV Producer
  • TV-Radio Station Manager
  • Video Jockey
  • Book Editor
  • Corporate relationship Manager
  • Journalist
  • PR (Public Relationship) Professionals
  • Public Relations Specialist

What is the salary and demand for Public relations officer?

  • Demand is High for Public Relations.
  • Salary levels are Medium for Public Relations. For fresher average salary is 3 to 4 Lacs.
  • Fees levels of the course is Medium. To pursue this course student need to spend 3 to 4 Lakhs.
  • Level of preparation for Public Relations is Medium. Students spend 1 Year. to prepare for entrance test of Public Relations.

1 Fees
Medium
2 Demand
High
3 Salary
Medium
4 Level Of Preparation
Medium

Career Videos for Public Relations as a career curated from Youtube

What are the best colleges for Public Relations in India?

For Graduation

  • Lady Brabourne College - [LBC], Kolkata

For Post Graduation

  • Symbiosis School of Media and Communication - [SSMC], Bangalore
  • University of Mumbai, Mumbai
  • Symbiosis International University - [SIU], Pune
  • Symbiosis Institute of Media and Communication - [SIMC], Pune
  • Symbiosis International University - [SIUB], Bangalore
  • National Institute of Mass Communication and Journalism - [NIMCJ], Ahmedabad
  • Banaras Hindu University - [BHU], Varanasi
  • Alliance School of Business - [ASOB], Bangalore
  • Alliance University, Bangalore
  • School of Broadcasting and Communication - [SBC], Mumbai

What are the best entrance exam for Public Relations in India?

For Graduation

  • Jamia Milia Islamia Entrance Exam
  • MU OET - Manipal University
  • SET - Symbiosis International University Exam
  • IP College for Women Entrance Exam

For Post Graduation

  • ACJ - Asian College of Journalism Entrance Exam
  • AUCET - Andhra University Common Entrance Test
  • IIMC - Indian Institute of Mass Communication
  • Jamia Milia Islamia Entrance Exam
  • MASCOM- Manorama School of Communication Entrance Exam
  • XIC OET - Xavier Institute of Communications Online Entrance Test
  • IPU CET 2022-Guru Gobind Singh Indraprastha University Common Entrance Test
  • FTII Entrance Exam 2022-Film and Television Institute of India Entrance Exam
  • KIITEE 2022-Kalinga Institute of Industrial Technology Entrance Exam
  • CUCET 2022-Central Universities Common Entrance Test

Is career in Public Relations good choice for me?

Should I become a Public relations officer? not sure. Take 20 Min free career test to find out are you fit for career in Public Relations.Check career suitability for Public Relations

Was this Article helpful for you?

13 Happy
1 Need Improvement
0 Not Happy
Career Suitability Test
Is career in Public Relations good choice for me?

Check your Career suitability Now.

Start Now