Find career counselor near me

4200+ highly renowned Career Counsellors across 42+ Locations. Find the best career counsellor near you

Comprehensive Career Assessments

5 Dimensional highly accurate Career Assessment. Get 32+ Comprehensive Career Report with the detailed execution plan.

Check your career suitability it's free

Check your career suitability across 3000+ Occupations in 30 minutes. Take an informed career decision. Get free analysis.

Abroad Studies Counselling

End to End Abroad studies guidance and application process handling across 14+ Countries and 30,000 universities. Check your profile and college fitment

Career Research and Knowledge Tools

College Predictor analysis with your target colleges. Career Analysis and research tools

Refer Career Counselling and Earn
Become Certified Career Counsellor

Start your own career counselling practice in 3 weeks. Get Professional Training, Certification and Industry Leading Assessment platform.

Become International Admission Counsellor

Start your own study abroad counselling services in 2 weeks. Learn the admission process for 35+ popular study abroad destinations

Career Platform Solutions

Industry-leading Career Assessment Platform for Career Counsellors. More than 35+ Career Assessments starting from 5th class to Senior Professionals

Strategic Alliances

Connect with us for a mutually beneficial Project. Special solutions for Government, High traffic websites, CSR and NGO Projects

Career Workshop

Career and Motivational workshops by industry-leading experts. Highly renowned and acclaimed speakers. Top speakers like Ajit Kayakani, Dr Chinu Agarwal

Dedicated Career Lab

Dedicated technology-enabled Career Lab in schools. Career Assessment, Course selection, college suitability match and many more

Strategic Alliances

Connect with us for a mutually beneficial Project. Special solutions for Government, High traffic websites, CSR and NGO Projects

How to become a Marketer in India

Ankit Agrawal - Thursday 8th September 2022

Career in  Marketing

Career in Marketing

Do you enjoy communicating with people? Do you love to promote a product or service by using creative and out of the box ideas? If yes, you should consider a career in marketing.

Marketing is a series of activities or campaign that a company would undertake in order to promote and sell their product or service. A marketing person has to understand the product and define his target market to make a compelling sell. Marketing is the integration of advertisement, selling, and the delivery of the product to the clients. One has to be highly driven, creative, spontaneous and competent in their communication and convincing skills to be a marketing person. 

Example: Seth Godin, Gary Vaynerchuk, Neil Patel, Larry Kim, Jon Loomer, and Brian Dean are some of the famous people in the marketing world.

What are the roles and responsibilities for Marketer?

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Consult with product development personnel on product specifications such as design, colour, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Negotiate contracts with vendors or distributors to manage product distribution, establish distribution networks or developing distribution strategies.
  • Coordinate or participate in promotional activities or trade shows. Work with developers, advertisers, or production managers, to market products or services.
  • Initiate market research studies or analyze their findings.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

How to Become a Marketer in India?

There are 2 ways to become a Marketer in India

Career Path 1

Student can do 12-Any stream. Then complete BBA. Further you can Proceed with MBA- Marketing.

Career Path 2

Student can do 12-Any stream. Then complete Graduation any stream. Further you can Proceed with PGDBM-Marketing.

What are the key skills required for Marketing?

  • Sales
  • Marketing Management
  • Online Marketing
  • Branding
  • Market Research
  • Marketing Communications
  • Product Marketing
Should I become a Marketer
Check your career fit for Marketing in 35 Min

What are the career opportunities in Marketing?

  • Area Manager
  • Brand Development Manager
  • Business Development Officer
  • Institutional Sales Officer
  • Marketing Manager
  • Product Manager
  • Promotional Manager
  • Public Relationship Officer
  • Retail Sales Person
  • Sales Manager
  • Sales Representative

What is the salary and demand for Marketer?

  • Demand is High for Marketing.
  • Salary levels are High for Marketing. For fresher average salary is more than 5 Lacs.
  • Fees levels of the course is High. To pursue this course student need to spend more than 5 Lakhs.
  • Level of preparation for Marketing is High. Students spend more than 1 Year. to prepare for entrance test of Marketing.

1 Fees
High
2 Demand
High
3 Salary
High
4 Level Of Preparation
High

Career Videos for Marketing as a career curated from Youtube

What are the best colleges for Marketing in India?

For Graduation

  • Nirma University - [NU], Ahmedabad
  • Symbiosis International University - [SIU], Pune
  • Jamia Millia Islamia University-[JMI], New Delhi
  • Jamia Hamdard University, New Delhi
  • Guru Gobind Singh Indraprastha University - [GGSIPU], New Delhi
  • Symbiosis Centre for Management Studies - [SCMS], Pune
  • Shree Guru Gobind Singh Tricentenary University - [SGT], Gurgaon
  • ICFAI Foundation for Higher Education - [IFHE], Hyderabad
  • SP Jain School of Global Management -[SPJSGM], Mumbai
  • Banasthali Vidyapith, Jaipur

For Post Graduation

  • Indian Institute of Management - [IIMB], Bangalore
  • Indian Institute of Management - [IIMC], Kolkata
  • Indian Institute of Management - [IIM], Lucknow
  • Xavier Labour Relations Institute - [XLRI], Jamshedpur
  • University of Delhi, Faculty of Management Studies - [FMS], New Delhi
  • Indian Institute of Management - [IIMK], Kozhikode
  • Management Development Institute - [MDI], Gurgaon
  • Indian Institute of Foreign Trade - [IIFT], New Delhi
  • SP Jain Institute of Management and Research - [SPJIMR], Mumbai
  • Institute of Management Technology - [IMT], Ghaziabad

Is career in Marketing good choice for me?

Should I become a Marketer? not sure. Take 20 Min free career test to find out are you fit for career in Marketing.Check career suitability for Marketing

Was this Article helpful for you?

12 Happy
1 Need Improvement
0 Not Happy