Find career counselor near me

4200+ highly renowned Career Counsellors across 42+ Locations. Find the best career counsellor near you

Comprehensive Career Assessments

5 Dimensional highly accurate Career Assessment. Get 32+ Comprehensive Career Report with the detailed execution plan.

Check your career suitability it's free

Check your career suitability across 3000+ Occupations in 30 minutes. Take an informed career decision. Get free analysis.

Abroad Studies Counselling

End to End Abroad studies guidance and application process handling across 14+ Countries and 30,000 universities. Check your profile and college fitment

Career Research and Knowledge Tools

College Predictor analysis with your target colleges. Career Analysis and research tools

Refer Career Counselling and Earn
Become Certified Career Counsellor

Start your own career counselling practice in 3 weeks. Get Professional Training, Certification and Industry Leading Assessment platform.

Become International Admission Counsellor

Start your own study abroad counselling services in 2 weeks. Learn the admission process for 35+ popular study abroad destinations

Career Platform Solutions

Industry-leading Career Assessment Platform for Career Counsellors. More than 35+ Career Assessments starting from 5th class to Senior Professionals

Strategic Alliances

Connect with us for a mutually beneficial Project. Special solutions for Government, High traffic websites, CSR and NGO Projects

Career Workshop

Career and Motivational workshops by industry-leading experts. Highly renowned and acclaimed speakers. Top speakers like Ajit Kayakani, Dr Chinu Agarwal

Dedicated Career Lab

Dedicated technology-enabled Career Lab in schools. Career Assessment, Course selection, college suitability match and many more

Strategic Alliances

Connect with us for a mutually beneficial Project. Special solutions for Government, High traffic websites, CSR and NGO Projects

How to pursue a career in Advertising in India

Ankit Agrawal - Thursday 8th September 2022

Career in  Advertising

Career in Advertising

Are you a creative person? Do you also like communicating with people? Do you love an idea to promote a product or service using your creativity and communications? If yes, you should consider a career in advertising.


An advertisement is a marketing tool used by advertising professionals of conveying the message to the large audience. Advertising professional use this tool to grab the attention of the consumers towards the product, service or a social issue. It helps the company to establish brand identity, loyalty and credibility of their product or service.

Advertisement can be done through newspaper, magazines, radio, internet, posters, events, press, television and hoardings. 

Example: Airtel 4G Ad with the airtel girl, Amul advertise their icecream using their mascot- Amul girl

What are the roles and responsibilities in Advertising?


  • Advertisers initiate market research, study and analyze their findings to understand customer and demographics.
  • They gather and organize information to plan advertising campaigns.
  • Plan and prepare advertising and promotional material to increase sales of products and services. 
  • Work with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
  • Assist with annual budget development.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate with the media to disseminate advertising.
  • Advertisers coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Plan and execute advertising policies and strategies for organizations.
  • Direct, motivate and monitor the mobilization of a campaign team to advance campaign goals.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • They contact organizations to explain services and facilities offered.
  • Monitor and analyze sales promotion results to determine the cost-effectiveness of promotion campaigns.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. 

What education is required to study Advertising?

There are 4 ways

Career Path 1

Student can do 12- Any stream. Then complete BA or BBA Advertising. Further you can Proceed with MA or MBA in Marketing & Advertising.

Career Path 2

Student can do 12- Any stream. Then complete Graduation in any discipline. Further you can Proceed with Post Graduate Diploma in Advertising and PR.

Career Path 3

Student can do 12- Any stream. Then complete BA in Mass-communication. Further you can Proceed with Master of Mass Communication.

Career Path 4

Student can do 12- Any stream. Then complete Graduation in Mass-communication. Further you can Proceed with Post graduate Diploma in Advertising and PR.

What are the key skills required for Advertising?

  • Media Management
  • Project Management
  • Social Media Marketing
  • Strategic Management
  • Advertising space management
  • Digital marketing
Should I pursue my career in Advertising and Media
Check your career fit for Advertising in 35 Min

What are the career opportunities in Advertising?

  • Advertising Manager (Ad Manager)
  • Advertising Sales Manager
  • Classified Advertising Manager
  • Communications Director
  • Communications Manager
  • Creative Services Director
  • Marketing and Promotions Manager
  • Promotions Director
  • Promotions Manager
  • Brand Manager

What is the salary and demand for Advertising?

  • Demand is High for Advertising.
  • Salary levels are High for Advertising. For fresher average salary is more than 5 Lacs.
  • Fees levels of the course is High. To pursue this course student need to spend more than 5 Lakhs.
  • Level of preparation for Advertising is High. Students spend more than 1 Year. to prepare for entrance test of Advertising.

1 Fees
2 Demand
3 Salary
4 Level Of Preparation

Career Videos for Advertising as a career curated from Youtube

What are the best colleges for Advertising in India?

For Graduation

  • St. Xavier's College, Mumbai
  • Whistling Woods International - [WWI], Mumbai
  • University of Mumbai, Mumbai
  • Mithibai College of Arts, Mumbai
  • Jai Hind College, Mumbai
  • Christ University, Bangalore
  • St. Xavier's College - [SXC], Ranchi
  • Kishinchand Chellaram College - [KC College] Churchgate, Mumbai
  • K J Somaiya College of Arts & Commerce - [KJSAC], Mumbai
  • Virtual Voyage College of Design, Media, Art and Management, Indore

For Post Graduation

  • MICA - The School of Ideas, Ahmedabad
  • University of Mumbai, Mumbai
  • Symbiosis Institute of Media and Communication - [SIMC], Pune
  • Whistling Woods International - [WWI], Mumbai
  • Christ University, Bangalore
  • National Institute of Mass Communication and Journalism - [NIMCJ], Ahmedabad
  • Kishinchand Chellaram College - [KC College] Churchgate, Mumbai
  • Amity School of Communication - [ASCO], Noida
  • National Institute of Advertising, Noida
  • School of Broadcasting and Communication - [SBC], Mumbai

Is career in Advertising good choice for me?

Confused about Advertising as a career? Take 20 Min free career test to find out is Advertising a right career choice for you?Check career suitability for Advertising

Was this Article helpful for you?

10 Happy
0 Need Improvement
1 Not Happy