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How to pursue a career in Advertising in India

Ankit Agrawal - Friday 1st January 2021

Career in  Advertising

Career in Advertising

Are you a creative person? Do you also like communicating with people? Do you love an idea to promote a product or service using your creativity and communications? If yes, you should consider a career in advertising.

 

An advertisement is a marketing tool used by advertising professionals of conveying the message to the large audience. Advertising professional use this tool to grab the attention of the consumers towards the product, service or a social issue. It helps the company to establish brand identity, loyalty and credibility of their product or service.

Advertisement can be done through newspaper, magazines, radio, internet, posters, events, press, television and hoardings. 

Example: Airtel 4G Ad with the airtel girl, Amul advertise their icecream using their mascot- Amul girl

What are the roles and responsibilities in Advertising?

 

  • Advertisers initiate market research, study and analyze their findings to understand customer and demographics.
  • They gather and organize information to plan advertising campaigns.
  • Plan and prepare advertising and promotional material to increase sales of products and services. 
  • Work with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
  • Assist with annual budget development.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate with the media to disseminate advertising.
  • Advertisers coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Plan and execute advertising policies and strategies for organizations.
  • Direct, motivate and monitor the mobilization of a campaign team to advance campaign goals.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • They contact organizations to explain services and facilities offered.
  • Monitor and analyze sales promotion results to determine the cost-effectiveness of promotion campaigns.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. 

What education is required to study Advertising?

There are 4 ways

Career Path 1

Student can do 12- Any stream. Then complete BA or BBA Advertising. Further you can Proceed with MA or MBA in Marketing & Advertising.

Career Path 2

Student can do 12- Any stream. Then complete Graduation in any discipline. Further you can Proceed with Post Graduate Diploma in Advertising and PR.

Career Path 3

Student can do 12- Any stream. Then complete BA in Mass-communication. Further you can Proceed with Master of Mass Communication.

Career Path 4

Student can do 12- Any stream. Then complete Graduation in Mass-communication. Further you can Proceed with Post graduate Diploma in Advertising and PR.

What are the key skills required for Advertising?

  • Media Management
  • Project Management
  • Social Media Marketing
  • Strategic Management
  • Advertising space management
  • Digital marketing
Should I pursue my career in Advertising and Media
Check your career fit for Advertising in 35 Min

What are the career opportunities in Advertising?

  • Advertising Manager (Ad Manager)
  • Advertising Sales Manager
  • Classified Advertising Manager
  • Communications Director
  • Communications Manager
  • Creative Services Director
  • Marketing and Promotions Manager
  • Promotions Director
  • Promotions Manager
  • Brand Manager

What is the salary and demand for Advertising?

  • Demand is High for Advertising.
  • Salary levels are High for Advertising. For fresher average salary is more than 5 Lacs.
  • Fees levels of the course is High. To pursue this course student need to spend more than 5 Lakhs.
  • Level of preparation for Advertising is High. Students spend more than 1 Year. to prepare for entrance test of Advertising.

1 Fees
High
2 Demand
High
3 Salary
High
4 Level Of Preparation
High

Career Videos for Advertising as a career curated from Youtube

What are the best colleges for Advertising in India?

For Graduation

  • St. Xavier's College, Mumbai
  • Whistling Woods International - [WWI], Mumbai
  • University of Mumbai, Mumbai
  • Mithibai College of Arts, Mumbai
  • Jai Hind College, Mumbai
  • Christ University, Bangalore
  • St. Xavier's College - [SXC], Ranchi
  • Kishinchand Chellaram College - [KC College] Churchgate, Mumbai
  • K J Somaiya College of Arts & Commerce - [KJSAC], Mumbai
  • Virtual Voyage College of Design, Media, Art and Management, Indore

For Post Graduation

  • MICA - The School of Ideas, Ahmedabad
  • University of Mumbai, Mumbai
  • Symbiosis Institute of Media and Communication - [SIMC], Pune
  • Whistling Woods International - [WWI], Mumbai
  • Christ University, Bangalore
  • National Institute of Mass Communication and Journalism - [NIMCJ], Ahmedabad
  • Kishinchand Chellaram College - [KC College] Churchgate, Mumbai
  • Amity School of Communication - [ASCO], Noida
  • National Institute of Advertising, Noida
  • School of Broadcasting and Communication - [SBC], Mumbai

What are the best entrance exam for Advertising in India?

For Graduation

  • Jamia Milia Islamia Entrance Exam
  • MU OET - Manipal University
  • SET - Symbiosis International University Exam
  • IP College for Women Entrance Exam

For Post Graduation

  • ACJ - Asian College of Journalism Entrance Exam
  • AUCET - Andhra University Common Entrance Test
  • IIMC - Indian Institute of Mass Communication
  • Jamia Milia Islamia Entrance Exam
  • MASCOM- Manorama School of Communication Entrance Exam
  • XIC OET - Xavier Institute of Communications Online Entrance Test
  • IPU CET 2022-Guru Gobind Singh Indraprastha University Common Entrance Test
  • FTII Entrance Exam 2022-Film and Television Institute of India Entrance Exam
  • KIITEE 2022-Kalinga Institute of Industrial Technology Entrance Exam
  • CUCET 2022-Central Universities Common Entrance Test

Is career in Advertising good choice for me?

Confused about Advertising as a career? Take 20 Min free career test to find out is Advertising a right career choice for you?Check career suitability for Advertising

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